The dinosaurs didn’t see it coming.
Neither did Kodak, Blockbuster, or the thousands of extinct companies that line the business graveyard.
They all made the same mistake: thinking tomorrow would look like today.
Change isn’t optional. It’s not a choice on a menu you can politely decline.
It’s the water we swim in. The air we breathe. The ground that moves beneath our feet.
Every morning, your customers wake up slightly different. Their expectations shift. Their needs evolve. Their options multiply.
Standing still feels safe. Comfortable. Familiar.
It’s also lethal.
Adaptation isn’t about survival of the fittest. It’s about survival of the most adaptable.
The question isn’t whether to change.
The question is: how fast can you learn?
Because while you’re busy protecting what worked yesterday, someone else is building what will work tomorrow.
The extinct business dinosaurs didn’t choose extinction; they chose comfort.
The real dinosaurs didn’t even get a chance to choose.
